Research
In a world where the line between digital and physical experiences is blurring, the need for seamless integration between different platforms has never been more pressing. This case study delves into how Shazam, a music identification service, expanded its features to become a companion app for TV shows. The project aimed to create a second-screen experience that provides viewers with real-time information about the show they're watching, from cast details to live scores in sports events.
Process
Ideate: Based on the research, we brainstormed several features that could make the Shazam for TV experience unique and engaging. These were:
Dynamic Content: Different types of programming should produce different types of information.
Social Features: Allow users to share and comment on the shows directly through the app.
Brand Partnerships: Allow brands to run second-screen marketing campaigns around TV shows.
Prototype: Our design team went through several iterations of wireframes, focusing on intuitive UI/UX designs that would make navigation easy and enjoyable for the user. We used Sketch and Invision to create interactive prototypes, testing them with a small group of users for feedback.
Test: We rolled out a beta version to a select group of users. The feedback was overwhelmingly positive, with users praising the app's ease of use and the richness of the information provided. This helped us fine-tune some minor issues before the full-scale launch.
High Fidelity Designs
Key Metrics and Success
Jumped to over a quarter of a billion global users after the expansion.
140+ brand campaigns run on the platform.
Significant renewal rates among brands generating additional revenue for Shazam.
High user engagement levels, especially during live events like the Olympics and Super Bowl
